Consumers with webcams will be able to view the AR films by visiting xmarkyourspot.com. Once in the Augmented ‘X’ section of the site, visitors can either hold up the ad from the magazine or a print-out of the AR code in front of their webcam. A 3D box will then appear which allows visitors to select from four short films created exclusively for the GQ AR program.
The AR component of the print campaign is exclusive to GQ and features American actors Kellan Lutz and Mehcad Brooks, Spanish tennis star Fernando Verdasco, and Japanese soccer star Hidetoshi Nakata.
Source: EON

